India’s Specialist Beverage Consultancy
We Build Bars That People Come Back To
From cocktail menus and wine lists to full bar setup, staff training, and brand advocacy — Spill It helps restaurants, hotels & venues create beverage programs that actually perform.
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See What We Do
50+
PROJECTS DELIVERED
5
CITIES ACTIVE
2
CO-FOUNDERS WITH 10+ YRS EXP
What We Do
Four Ways We
Elevate Your Bar
From bespoke beverage menus to streamlined bar operations, our consultancy helps hospitality brands craft exceptional drinking experiences that drive revenue and enhance guest satisfaction. Whether you’re launching a new venue or refining an existing program, we bring strategic expertise in menu engineering, beverage costing, staff training, and bar design to maximize profitability. With a deep understanding of the hospitality industry, we create tailored solutions that blend innovation, efficiency, and premium guest experiences. Ready to transform your beverage program? Let’s talk.
Bar Consultancy
End-to-end bar program development — concept, identity, menu architecture, vendor sourcing, and launch support. We’ve built bars for boutique cafés, luxury hotels, and cocktail destination bars.
- Cocktail menu design & costing
- Wine list curation
- Bar setup & equipment sourcing
- SOP development
- Launch support & ongoing iteration
Staff Trainings
Hands-on, practical training for your bar and floor teams. From wine basics to advanced spirits and upselling techniques — delivered by professionals from the country’s best bars.
- Wine & spirits knowledge
- Cocktail service & technique
- Upselling & guest interaction
- Bar hygiene & operations
- Customised by skill level
Events & IPs
We conceptualise and execute bar takeovers, tasting experiences, private dining events, and corporate sessions that your guests will talk about long after.
- Bar takeover series
- Spirits & wine tasting evenings
- Corporate team-building sessions
- Private dining with pairings
- Pan-India & international formats
Brand Advocacy
For wine and spirits brands looking to build genuine awareness and loyalty in the on-trade. We immerse in your brand’s story and create connections that stick — through tastings, training, and curated presence.
- Brand ambassador programmes
- Trade tastings & masterclasses
- On-trade placement strategy
- Storytelling & content support
- Advocacy through expert channels
How It Works
From First Call
to Opening Night
1
Discovery Call
We understand your venue, concept, current gaps, and goals. No charge, no commitment — just clarity on whether we’re the right fit.
2
Proposal & Scope
A clear brief covering what we’ll build, timelines, and our fee model — revenue share, retainer, or project-based, depending on the engagement.
3
Build & Train
On-ground and remote, we build your program with your team. Menus, SOPs, training sessions, and the details that make the difference.
4
Launch & Evolve
We’re present for opening, and stay available for iteration. Great bars aren’t built once — they’re refined continuously.
Our Work
Bars We’ve Built
Across India
DELHI
Captain’s Cellar, Taj Mansingh
India’s first wine bar inside a hotel chain. Built with an enomatic system for Delhi’s wine-curious audience. Our most landmark project.
Wine Bar Concept
DELHI
Auro
A Japanese-inspired listening bar transformation. Wood, ambient lighting, and a refined seasonal cocktail menu influenced by Japanese minimalism.
Full Bar Program
DELHI
Riches
Cocktail menu that plays with the in-house bakery’s creations. A program that blurs the line between pastry and drink — refined yet playful.
Cocktail Menu
MUMBAI
Captain’s Cellar, Taj Mansingh
The first sandwich shop-wine bar of its kind in Bandra. Made wine fun, accessible, and anti-snob — with a menu that delivers daily.
Wine Program
MUMBAI
Auro
A neighbourhood café with an Art Deco soul. Three cocktail categories — Foundations, Expressions, and Intervals — designed for all-day drinking.
Full Beverage Program
BANGALORE
Riches
An immersive sensory program with cocktails anchored on single Indian state ingredients. One of the most intentional menus we’ve ever built.
Beverage Program + Training
People Who Have
Actually Worked the Bar
Prithvi Nagpal
CO-FOUNDER
Former India Brand Ambassador for Plantation Rum. Headed operations at Countertop India. Expert across wine, cocktails, and complete beverage strategy.
Irène Hebrard
CO-FOUNDER
Former Head of Beverage, Taj Mahal Palace Mumbai. A Burgundy native who built India’s first hotel wine bar and now shapes scalable beverage programs.
Achintya Pravin
HEAD CONSUTLANT
Former Senior Mixologist, The Bombay Canteen. Systems-driven, technically precise. Builds bars that look good and run like clockwork under pressure.
